Vietnam: A Three-Day Tour

Among many beautiful places in the East, Vietnam is one of the must-see countries. Setting foot in this country provides an unforgettable experience.The historic temples, serene beaches, and peaceful countryside are what tourists find most enigmatic. Even the overly populated markets in the country provide travelers with an unforgettable and exciting experience. The sceneries and warmth of the people provide visitors a taste of the local culture and a perception of Asians in general.Vietnam is located in the Southeast Asia, bordering the Gulfs of Thailand and Tonkin, and South China Sea. It is alongside China, Laos, and Cambodia, and very near Thailand so tourists can easily find trips to neighboring countries after enjoying their tour of Vietnam. At present, Vietnam’s population has grown to almost 85 million in 2008 (Population Council).Most people associate Vietnam with wars possibly due to films that feature the Vietnam War. However, Vietnam is more than what we see in fil ms. Contrary to the what others believe regarding the Viet Kong, Vietnamese are peace-loving and warm-hearted people. They are called Vietnamese, which is similar to the official language.There are around 50 tribes which include the Kinh (also known as Viet) who make up the majority of the population, the Tay, Thai, Muong, Khome, Hoa, Nun, Hmong, and others. Aside from the Vietnamese language, English is becoming a popular language especially among the younger people. Some can speak French, Chinese, and Kmer while dialects among the natives in the mountain areas include Mon-Khmer and Malayo-Polynesian.When planning to visit Vietnam, most visitors need to apply for a tourist visa in advance. Vietnamese visa is inexpensive at the rate of USD 40-80 when applying directly to the Embassy. Another way to apply for visa is upon arrival in Hanoi, but this requires a pre-arranged application with the Hanoi Immigration Department. To do away from the hassles, it is recommended to obtain visa a week or two before the trip.Throughout the country the average temperature is between 21 and 23 degrees Celsius. During summer, the average temperature is 28 degrees Celsius. Rainy season starts from May and it ends in October. At its peak, some lowlands are affected by flood, so it is best to visit either in summer or autumn.If one wants to witness the rich culture of the Vietnamese, the best time is during the traditional Vietnamese Tet (Lunar New Year). Tet is a week long festival and is the most important festival of the year usually every last week or January or early February.As expected, prices during this time are raised radically, and most of the locals are on holiday so business is typically paralyzed, with some hotels, transportation companies and restaurants closed down. Therefore, those who prefer to travel around this period should have a well-organized trip with a tourist company. Otherwise, it will be difficult to go around without a good companion.When making a sh ort visit to Vietnam, visitors have at least three choices. For those who love the city, the best place to go is Ho Chi Minh (formerly known as Saigon). There, one will experience Asian nightlife at its best. Those who are after relaxation and peace must see Hanoi and Halong Bay; while those who are after adventure and exploring nature should try Sapa and Mekong Delta River.

Ad Agency Report Essay

Abstract The focus of this paper is to select and research an advertising agency, which will then be evaluated. The paper will discuss the evaluation in two stages. Thus, the first section of the evaluation will include a description of the unique aspects of the agency, its strengths, services, specialties, and approach to marketing communication, and others, while the second section is going to be a personal opinion of the agency as a marketing communication firm. The selected advertising agency is TBWA. TBWA – Overview TBWA is an independent and international, privately-owned advertising agency which headquarters are located in Mmidtown Manhattan, New York City. The company was started in Europe and made a mark in the United Sated by promoting European products, such as Absolut vodka and Evian water. The agency was founded in 1970, surprisingly in France by William Tragos, Claude Bonnange, Uli Wiesendanger and Paolo Airoldi. The agency’s name was derived from the initials of the four founders’ last names. The founders hoped to tap ‘the richness of different cultures, the healthy frictions and the thrust that comes from diversity,’ as chairperson Tragos later stated in a company publication. In 1977 Tragos opened TBWA’s first U.S. office in New York City. The New York City branch of TBWA started out with $7.5 million worth of billings in the first year. The branch worked for several small accounts that would later become large money-earners, including the European bottled water company Evian and Fromageries Bel, producers of Laughing Cow cheese. In 1993 Omnicom acquired TBWA and the agency expanded rapidly to become a worthy partner to BBDO and DDB. Two key developments in the growth of TBWA were its merger with US agency Chiat Day in 1995 and with Anglo-French network GGT BDDP three years later. The agency operates through various brands all over the world, such as: TBWA ChiataDay in New York, TBWA Hunt Lascarisa in South Africa, TBWA Concept Unit in West Africa, and TBWARaad in North Africa. This company is ranked in the first ten 10 advertising agencies of the world and it has more than 274 offices in over a hundred countries and it counts more than 11,000 employees worldwide. TBWA develops and manages brand behavior in the world of today by using Disruptive Ideas. They concentrate not only on being the best in advertising but to be among the most creative companies from the world. The specialty disciplines/marketing services of this ad agency are: disruption, service development, media advertising, employee branding, digital, theatre, design, sports sponsorship, retail activation, corporate social responsibility (CSR), customer relationship management (CRM), cause related marketing, mobile utility, custom publishing, brand amplification, event marketing, and others. TBWA strategies services include: Disruptive Strategy, Brand Positioning, Brand Development, Brand Behavior and Media Arts Planning. Their analytical tools help recognize market growth opportunities. Some of these analytical tools are: Web analytics, Definition and measurement of targeted digital channels, Marketing effectiveness metrics, Customer relationship strategies, and Customer scorecards. Through service analytics and ongoing media monitoring TBWA help optimize services and activate desired behavior to leverage success fast. According to McMains (2009), TBWA is a combination of tactical rigor mid strong creative ideas. See more: Unemployment – problems and solutions essay TBWA states that their starting point for any brand is disruption, even though the brand may be local or global. Disruption drives a tactical development of the solution of their clients by challenging conventions from any industry and it provides a common language across the network for the brands this company leads. By being fluent in Ddisruption and Mmedia Aarts, each agency in the TBWA network is continuously analyzing and documenting the shifts in the media context and their influence on the behavior of the audience. Thus, this commitment makes it possible to let TBWA to serve global brands distinctively than the competitors. Some of the global clients of TBWA are: ABSOLUT, Accenture, Adidas, Apple, Energized, Four Seasons, GSK, Henkel, Infiniti, McDonald’s, Michelin, Nissan, Pfizzer, Roche, Singapore Airlines, Standard Chartered Bank, Visa, and many others. TBWA was recognized as the Best International Network of the Decade by Advertising Age in 2010, while TBWA was placed the 24th of the world’s 50 most innovative companies in 2009 by Fast Company Magazine. As stated early earlier, TBWA is a unit of Omnicom Group which is a world leader in marketing and also in corporate communications office. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Datamonitor (2010) states that Omnicom’s strengths are: client relationships, important operations with a powerful portfolio of brands, wide range of services that can be offered, and a strongerstrong market recognition. Its weaknesses rely in: constantly changing financial performances and also geographic concentration. Visible opportunities are positive outlook for interactive media market, the reviving industry of advertisements, the increase in mobile marketing, and also an increase in the advertising market of Asia Pacific. Lastly, threats that this company faces comes from an intense competition, global business risks, and also regulation. All of the mentioned above make up the SWOT analysis for the Omnicom Group which is the owner of TBWA. TBWA dominated Campaign Asia Pacific’s 2012 Agency of the Year Awards in four categories: ‘Japan Creative Agency of the Year’, ‘Australia/New Zealand PR Agency of the Year’, and ‘Singapore Digital Network of the Year’. The most important people of this company are: Tom Carroll who is the president and CEO of TBAWorldwide, Jean-Marie Dru, who is the Chairman, Lee Clow, the global director of Media Arts, and Denis Streiff, who is the Chief Financial Officer of the TBWAWorldwide. TBWA – Opinion As a personal consideration, I think that TBWA is an advertising agency that deserves its current place because it is not easy to work with companies like Apple, Addidas, McDonald’s or Pfizzer. These big players have chosen TBWA probably because they have trust in the operations conducted by this company. I would say that it is well worth to spend time and resources to create something that would be best in the following years to come because TBWA with its current customers can draw other important companies into working with it. TheyTBWA aims to be not only the best marketing network but also one of the most creative companies in the world. And The company embraces any marketing challenges on all levels: from any area of business, to any positioning, customer experience and communications. TBWA create solutions that set any business on a new growth path, using their Ddisruption toolkit proven in hundreds of client cases around the Wworld. The deployment of disruption helps galvanize diverse stakeholders in a focused and collaborative conversation in an effort to develop the biggest, sharpest, most fertile brand idea that will, in turn, inform what the brand believes, and how the brand behaves and communicates. This is an important differentiation in the TBWA approach. Disruption helps the agency network develop a creative strategy that will drive the brand’s overarching global success, without sacrificing local relevance. Conclusion The This global company does an excellent job into understanding the dynamics of the consumer in every market and also into delivering work that was test in every of the mentioned markets. In today’s world of media proliferation, fragmentation and convergence, clients benefit from TBWA’s leadership at a brand strategy level, as well as its stewardship of all marketing communication activities. And cClients stay at TBWA because of how the agency serves their soft needs. The global evidence is digital advertising which is more effective in engaging the consumer. Digital can have a lot of impact if you do it right. However, TBWA will still have to follow the objectives, moral conduit, ethical and legal activities to maintain itself as a leading voice into this industry. References Datamonitor (2010). Omnicom Group, Inc. SWOT Analysis, 1-11 McMains, A. (2009). TBWA. Brandweek, 50(1), 12-14. Press Release: TBWA Worldwide (2012). TBWA dominates four competitions at Campaign Asia-Pacific’s 2012 Agency of the Year Awards. Retrieved from http://finance.yahoo.com/news/tbwa-dominates-four-competitions-campaign-215500701.html TBWA ADVERTISING, INC. History. Retrieved from http://www.fundinguniverse.com/company-histories/tbwa-advertising-inc-history/ Select and research an advertising agency. You can choose a national or local agency. Write a 3-5 page overview and evaluation of the agency. Your evaluation should be written in two sections. The first section should describe the agency’s unique aspects, strengths, services, approach to marketing communications, specialties, client list, and so forth. The second section should be your opinion of the organization as a marketing communication firm. Include your perception of the organization.

Open topic Essay Example | Topics and Well Written Essays - 750 words

Open topic - Essay Example This paper argues for morality of current laws that allows for abortion. Deontology ethics offers one of the bases for evaluating morality of abortion. According to the ethics, an act is moral if it is consistent with existing rules in a society and this means that reviewing such rules as the constitution are fundamental to understanding morality of abortion. Important to the abortion debate is the constitutional provisions for human rights and its protection thereof from contravening legislations. The Ninth Amendment of the constitution provides that citizens’ rights are supreme and no law can be made to create some rights that can infringe the former category of rights. Examples of the protected righst are rights to privacy and autonomy in decision-making. Pregnancy issues meet the privacy definition and should remain at a woman’s description, subject to the existing laws. Further, the same laws provide that such a right is supreme, no law should be made to contravene it, and this means that calls for illegalization contravene deontology ethics. While some people may argue that the defined rights in the Ninth Amendment also protect the fetus, such arguments can only be valid if the same constitution offered definition of fetus and provided for its rights. The Fourteenth Amendment however offers a solution to this problem through its definition of people who are entitled to rights under the constitution. One of its provisions is the phrase that ‘people who are born or are naturalized in the United States’ and this does not include fetus because it is not yet born. Consequently, the constitution, as an element of existing laws, protects a woman’s decision to have or not to have an abortion and arguments against such a position is Deontologically unethical (University of Minnesota 1). A person also has right to private property and this rationale grants a woman the right over her body and her body parts. The fetus is considerabl y part of a woman’s body as long as it is in her womb and this means that the woman has right over decisions affecting the fetus because of privacy and autonomy principles (University of California 1). Utilitarian approach to morality on abortion also guides the debate on whether abortion is moral and should be legalized or not. According to utilitarian ethics, an actor is moral if it offers net benefits to a majority of members of the society and immoral if its net effects are harmful to most of the involved stakeholders. Considering the case of an unwanted pregnancy, the child, the mother, and people in the environment are the involved stakeholders. An abortion terminates the child’s life but meets the interest of the expectant woman and the immediate society that already considers the child as unwanted. Forcing the woman to have the pregnancy however exposes her to rejection and rejection of the child that the woman may also reject and this leads to psychological ha rm to all the stakeholders. In such a case therefore, allowing for abortion benefits the expectant woman and the society while not allowing abortion identifies harm for all the stakeholders. Abortion would therefore be moral. The fetus is also not yet a human being and this means that it lacks feelings. Consequently, no harm can be attributed to abortion with respect to the fetus as a victim. This further means that a woman’s interest is important in an abortion case and the abortion should be legal

Explain the marketing concept and discuss what it means for an Essay

Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t - Essay Example Boone (2012) further denotes that coca cola used the social media, the print media, and the electronic media to advertise the products and services that it offers during this period of the world cup. By looking at this strategy of coca cola, we can denote that advertising is an important element of the principles of marketing. The main aim of carrying out an advertisement is to persuade the target market on the need of buying the products under consideration, and promoting the product under consideration. Russell (2012) denotes that for an organization to achieve success and efficiency in their marketing strategies, they must develop an advertisement that has the capability of persuading its target market on the need of buying into the products of the company. For example, an effective advertisement has to contain the name of the product, the usage of the product, and the value in which a customer will get by using the products under consideration (Kozmetsky, 2012). Companies such as Nokia, Samsung and Apples have developed an advertisement strategy that is always very effective in persuading their target markets on the importance of buying their products. This is by aligning the various technological needs of their target markets in their products, and communicating what they have done to their customers (Kozmetsky, 2012). Kotler and Armstrong (2012) believe that marketing concept involves developing policies products aimed at satisfying the various needs of the customer. In the current era, many business organizations in the world aim at achieving efficiency in the manner in which they meet their objectives. Kotler and Armstrong (2012) observe that the main objective of a business organization is to maximize profits, and increase their market share. To achieve this objective in an efficient manner, an organization must integrate all the four concepts of marketing, while developing a marketing strategy. These concepts are, product, price, promotion, and place. Under the principles of marketing concepts, Ramachandra and Chandrashekara (2010) believe that an organization will seek to improve on the quality of their products, and minimize costs for purposes producing products which are of high quality value, and affordable to the majority of its target market. By using these policies and concepts, the organization might manage to increase its market share, and its profitability. On this basis, the marketing principles of product and price come into place. Brenkert (2008) believe that the quality of an organizations product will determine whether it manages to satisfy the various needs of customers. This is because the notion of marketing concept involves developing products whose main aim is to satisfy the various needs of customers (Brenkert, 2008). If a product does not satisfy the various needs of customers, then chances are high that the company might fail to make sales (McDaniel and Gates, 2013). This might result to losses, and the ev entual closure of a business organization (Brenkert, 2008). The pricing of a product is also a very important aspect of marketing. The price of a product determines whether customers might afford the product under consideration, or fail to afford it. Ramachandra and Chandrashekara (2010) denotes that if the products of an organization are very expensive, and of high quality, then they will attract the most affluent

British American Tobacco Company Products Essay

British American Tobacco Company Products - Essay Example BAT Company is listed in the London Stock Exchange and is a constituent of the FTSE 100 Index. The company reports that as of December 2011, it had market a capitalization of ?59.2 billion. Then, it was ranked sixth largest company listed in London Stock Exchange. The company is not only listed in London Stock Exchange but also in the Johannesburg Stock Exchange (South Africa) and the Nairobi Sock Exchange in Kenya (Britannica Educational Publishing and Rogers 2011 p.177-198). The purpose of this paper is to analyze the demand and supply factors that affect the sales of BAT products. It will also explore what the company needs to do to be able top operate profitably in this market. The essay will also discuss the impacts of the macroeconomic factors: economic growth, unemployment, inflation, the balance of payment and business cycle on the products. Demand and Supply Demand and supply are the most fundamental concepts of economics and the backbone of a market economy. This is due to the fact that they determine how a particular product or service is sold in the market. Demand by definition refers to the quantity of a service or product desired in a market by buyers. The quantity demanded on the other hand refers to the amount of product that buyers are willing to purchase at a given price. Price and quantity demanded exhibits a relationship known as demand relationship. Supply refers to the quantity that the market can offer. In this regard, the quantity supplied means the amount of a given products suppliers are willing to supply at a certain price. The relationship between price and quantity supplied in the market is referred to as the supply relationship. Based on this definitions, it is evident that price is a reflection of demand and supply. Microeconomic Factors Price Price is one of the main factors that affect the demand and supply of a product, which in turn determine the quantity of a product that is sold (Carbaugh 2010 p. 28-42). With regard to deman d, the price charged determines to a great extent the quantity of a product that consumers will buy. This is due to fact that that quantity demanded and the price have an inverse relationship. This implies that the higher the price, the less will be the quantity demanded of the product. This is one factor that has affected the sales of BAT tobacco products. The company management argues that as the cost of product used in the manufacture of tobacco products increases due to drought, they have been forced to adjust their process upwards (Cox 2000 p. 16-39). However, this increase in price did not go well with regard to turnover as many customers reduced the quantity they could purchase. This is probably due to a shift to other cheap close substitutes. The company managers are, however, quick to assert that they are projecting a decrease in price which would enable customers to purchase more, thus increasing their sales. On the other hand, an increase in supply of the company’s product usually lead to a reduction in price, resulting in an increase in sales as consumers are now able to afford the products. Substitutes The price and availability of close substitutes also affects demand for a product. When a product has a close substitute, it is a matter of fact that consumers will be willing to shift in case of an increase in price (Carbaugh 2010 p. 28-42). This is what has affected sales of BAT’s tobacco products. The company managers argue that many people nowadays prefer other forms of depressants

Reasons Why The Oslo Peace Process Of The 1990s Failed To Deliver The Essay

Reasons Why The Oslo Peace Process Of The 1990s Failed To Deliver The Promise Of A Lasting Peace Between Israel And The Palestinians - Essay Example However, the Oslo process collapsed unexpectedly resulting in extension of the Israeli-Palestinian conflict. The conflict between Israel and Palestine continues to draw more attention from different countries and international organizations. The conflict has been in existence for quite a long period irrespective of the many attempts to resolve the issue. As time goes, the situation becomes worse due to the increasing violence and despair. Moreover, international organizations appear to be despairing and hopes that peace will be restored in Middle East are fading. By the end of 19th century, two opposing nationalistic movements were born in Middle East. One movement was born amongst the Jews while the other movement was borne amongst the Arabs. Each of the two groups intended to attain sovereignty for their people. With time, the two groups started conflicting which initiated the Israeli Palestinian conflict, which is at times viewed as a conflict between Arabs and Israelites. The Osl o accords were officially signed on September 13, 1993 between the government of Israel and the PLO. The singing was done in Washington, DC following months of negotiations. This paper focuses on the reasons why the Oslo Peace Process of the 1990s failed to deliver the promise of a just and lasting peace between Israel and the Palestinians. Overview of the Israel-Palestinian Conflict It has been more than 50 years since the State of Israel was established. Ever since then, Israel and Palestine have been in recurring conflicts. The conflict between Israel and Palestine started in the 19th Century. In 1967, Israel occupied Gaza and West Bank, which resulted in aggressiveness between the Jews and Palestinians. With time, the Jews continued to settle in the disputed land. The settlement was characterized by massive constructions on the disputed territory. The Palestinians reacted by forming a resistant movement referred to as Intifada (sdonline 2011). The movement was involved in aggres sive activities such as stone throwing and was mainly located in the Gaza strip as well as West Bank. This was followed by numerous skirmishes between the Israelites and Palestinians. Eventually, there was an outbreak of the intifada. Israel tried to curb the confrontations by using its army to punish Palestinian protesters resisting occupation of Palestinian land by the Jews settlers. As the confrontations intensified, PLO and other Palestinians in the Diaspora felt the need for restoration of peace between Israel and Palestine to end the conflicts (Rynhold 2008; Rabie 2007-2012; Rynhold 2009). In around 1990, U.S. was interested in the several conflicts within the Middle East including the Israel Palestinian conflict. US wanted a peace conference between the warring Arab countries, an Idea that was rejected by Yitzhak Shamir, the Israel Prime minister. The US government continued to pressure Israel and a conference was eventually held on 30 October 1991. The conference is popularl y known as the Madrid Conference. The US president George Bush Sr. together with Mikhail Gorbachev, the Soviet President, facilitated it. Nonetheless, Palestinian was force to form a joint delegation with Jordan for them to attend this conference. Later on, Rabin replaced Shamir as the Israel Prime minister. However, the conflict between Israel and Palestine was far from being settled (Rynhold 2009). The Oslo Accord signed in 1993 was the first face-to-face accord ever signed between the

Sushi Digesting Genes Article Review Example | Topics and Well Written Essays - 1000 words

Sushi Digesting Genes Review - Article Example According to Ed Yong, microbes in their hundreds of trillion are found in Japanese bowels. He makes further findings that the cells are more than what humans have to the ratio of ten to one. Comparing ‘gut microbiome’ to an organ that aides the human body to breakdown molecules that the digestive system may not otherwise digest on its own. There is an observation that the molecules which are of carbohydrate nature are indigestible. He further comments that by consuming carbohydrates found in seaweeds and algae will help the digestive system to perform as they are rich in sulphur.Comparing the ability in the digestive tract to change genes, Ed Yong concedes that genes are not limited to the inheritance lineage. The human body has the capacity to change genes through transferring the horizontal gene. This involves to a large extent the genes kingdom that can be lent out to the preferred donor who receives Zobellia Galactanirorans a seagoing bacterium. In the Japanese cuisi ne, Nori which plays host to Zobellia is a common ingredient used in sushi wrapping and dish garnishing. The observation here is that upon consumption of the sushi, marine bacteria and algae are swallowed and become resident in the gut of the human body. The digestive system is tasked through genes to tackle the marine meals carbohydrates as well as the algae. There is an observation made that energy from an extra source prevails for the gut bacteria to break down the carbohydrates though there are some genetic remnants.